Cliff Jumping at Rick's Cafe
The most iconic activity in Negril. Watch daredevils leap from 35-foot cliffs into the crystal-clear Caribbean while sipping cocktails at this legendary West End bar. Arrive early for the best sunset views.

The best activities, excursions, and attractions on Jamaica's stunning west coast.
12 activities
The most iconic activity in Negril. Watch daredevils leap from 35-foot cliffs into the crystal-clear Caribbean while sipping cocktails at this legendary West End bar. Arrive early for the best sunset views.
Negril's coral reef runs parallel to Seven Mile Beach, offering vibrant marine life just a short swim from shore. For deeper exploration, scuba operators take you to the famous Throne Room and other dive sites along the West End.
Sail along the Negril coast on a catamaran as the sun dips below the horizon. Most cruises include an open bar, music, and a stop for snorkeling at the reef. It's the quintessential Negril experience.
See the underwater world without getting wet. Glass bottom boats glide over Negril's reef, revealing colorful fish, sea fans, and coral formations. Great for families with young children.
Get a bird's-eye view of Negril's famous coastline. Parasailing operators launch from the beach and take you soaring above the turquoise waters with panoramic views stretching to the West End cliffs.
A hidden gem inland from Negril. This natural cenote features mineral-rich waters surrounded by limestone cliffs. Jump from the ledges into the deep blue pool or take the stairs down for a relaxing soak.
Standing at Jamaica's westernmost point, the Negril Lighthouse offers sweeping views of the coastline. The surrounding area is perfect for exploring the West End's rugged terrain and taking photos.
The calm, shallow waters of Seven Mile Beach are ideal for stand-up paddleboarding and kayaking. Rent equipment from beachfront operators and explore the coastline at your own pace.
About an hour's drive from Negril, Mayfield Falls is a series of 21 natural pools and cascades in the lush Dolphin Head Mountains. A guided hike through the river is a refreshing contrast to beach days.
Learn to cook authentic Jamaican dishes — jerk chicken, ackee and saltfish, festival bread, and more. Several local chefs and resorts in Negril offer hands-on cooking experiences with market visits.
Located in the parish of St. Elizabeth, YS Falls features seven cascading waterfalls surrounded by gardens. Zip-line over the falls, swim in the natural pools, or simply enjoy the scenery.
A protected wetland area in the heart of Negril's Great Morass. Boardwalk trails lead through mangroves and marshland, home to rare birds, butterflies, and the Morass crocodile.
Book your base in Negril and explore everything the coast has to offer.
Negril offers an incredible variety of things to do for every type of traveler. Water lovers can spend days exploring the reef, riding waves, or sailing along the coast. Adventure seekers will find cliff jumping, zip-lining, and river tubing. Culture enthusiasts can immerse themselves in Jamaican cooking, music, and local traditions.
Most beach activities are available right on Seven Mile Beach, while the West End offers a more rugged, adventurous atmosphere. Day trips to waterfalls like Mayfield Falls and YS Falls are popular ways to explore beyond the coast. For a unique experience, visit the Blue Hole Mineral Spring or take a sunset cruise along the cliffs.
The best time to visit Negril for outdoor activities is during the dry season from December to April, though the warm Caribbean waters make water sports enjoyable year-round.